Houdinis of Bewilderland by Kevan Manwaring Part 6
With the advent of crowdsourcing sites like Kickstarter, Crowdfunder and Patreon many projects are getting off the ground which otherwise would languish in funding limbo. Paul Kingsnorth’s experimental novel, The Wake (2013), is a fine example of this. A tale of rebellion and radicalisation written in what Kingsnorth described as a ‘shadow tongue’, his hybrid of Old English, dialect and imagination, the unconventional novel challenges the reader. It was published to critical acclaim (long-listed for the Booker Prize and the winner of several others awards) via Unbound, which asks readers to pledge towards the publication of their preferred projects. This is actually a good old-fashioned approach – the subscription method – via which publishers used to assess the economic viability of a project. Here, the internet has helped publishing by enabling it easier for artists to reach potential ‘subscribers’, and to market and sell their work. Kingsnorth’s novel was helped by his Dark Mountain Project[i] – he already had a ‘fan-base’ as it were. Yet it is possible to achieve success in this approach through drawing internally upon an existing community as is the case with the team behind the much-loved Earth Pathways Diary, produced collectively every year from contributions sent voluntarily by artists and writers. They devised their own method of crowd-funding, which they called Moonshares:
In 2007 when the founder members met to gather and cement their ideas for a new UK Diary, we had a clear vision but little money between us to fund this project. We wanted it to be a celebration of the work of UK artists and writers who shared our deep love for this Land and the wish for a sustainable future for all. It was to be more than just a diary, more a networking resource, which would inspire people who actively create positive change in their lives for the benefit of this good Earth. While we had friends who as artists and writers would be happy to contribute work for the first edition, we needed a way to gather the funds necessary to print the diary. This was in truth a considerable sum and so the idea formed of creating “Moon Shares” as originally we were to be a Moon Diary. The Moon Shares were to be a generous loan which we planned to pay back as soon as we could support our own printing cost. A call went out and over the years, the loans from 58 wonderful souls and donations from friends and contributors, allowed us to print the first five diaries.
The time finally arrived when we had funds to cover our printing costs for the diary and enough to repay all Moon Shares. It was a long and eventful journey and we still frequently give thanks to all who have travelled with us. The continued sales of diaries to our wonderful community means that not only could we repay our Moon Shares but we can also put our profits towards Seed Funding small projects designed to support the Earth.[ii]
So, where there’s a will, there’s a way. Poverty consciousness can hamstring the imagination. Think what resources and skills you actually have at your disposal – collectively – to achieve your goals.
And if all else fails, you can always pass around the hat.
Rather than fret over ticket sales, put on an event for free if it means people turn up. If you need to cover some costs, then invite people to make a suggested donation. Don’t feel embarrassed. Mention it but let folk have the choice. It’s a risky gambit, but many productions are working this way in our cash-strapped age – the Edinburgh Fringe is full of these ‘free’ shows where you pay what you think it was worth. It incentivizes the performer/s and makes the audience critically evaluate it. But instead of stars, coins (though a good review or word-of-mouth recommendation is often worth more). It’s reciprocation – but if that feels too much of a closed loop, then if you receive the gift of someone’s creativity freely ‘pay it forward’, by offering something freely yourself next time*. Keep the awen flowing.
[i] Dark Mountain Project: http://dark-mountain.net/about/the-dark-mountain-project/ [accessed 16.02.16]
[ii] https://www.earthpathwaysdiary.uk/about/moonshares/ [accessed 8.02.2016]
*as Lewis Hyde advocates in the inspiring book, The Gift: Imagination and the Erotic Life of Property, Vintage, 1983
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This article was commissioned by Doggerland. An alternative version is available in print form in their latest issue, along with other thought-provoking contributions. Check it out. Available from: http://www.doggerland.info/doggershop
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